ABB Performance. (A.B.B. / American Body Building)
ABB Performance — widely stylized A.B.B. and doing business as American Body Building — is an American sports-nutrition and ready-to-drink performance beverage brand that has been producing gym-focused nutrition products (RTD protein shakes, energy drinks, diet beverages, recovery formulas, bars and supplements) for multiple decades. The brand positions itself as a gym-centric, performance-first company that makes high-protein recovery drinks, stimulant energy shots and beverages, thermogenic diet drinks, and other workout support products that are commonly found in gyms, convenience channels and online marketplaces. ABB’s product names you’re likely to see include Pure Pro 50, Speed Stack (Speed Stack Pumped/Speed Stack RTD), Speed Shot, Turbo Tea, Maxx Carnitine, and various recovery / protein formulations. Their product presence is visible on their brand store pages and major ecommerce channels (for example Amazon), and they maintain a direct brand website and social media presence.
Official contact & corporate location
Public business listings and product labels list the corporate / product-label address for American Body Building (ABB) as:
ABB Performance / American Body Building (A.B.B.)
3500 Lacey Road, Suite 1200
Downers Grove, IL 60515
United States
Phone numbers associated with product labeling and business listings include +1 (630) 256-7800 and a customer-service number that appears on product labels (1-866-353-9222). Their primary brand website is listed as americanbodybuilding.com, and ABB also operates branded storefronts on marketplace platforms (for example an ABB/American Body Building store on Amazon).
History & brand origin
The ABB / American Body Building brand traces its heritage back several decades as a specialty brand created for gym audiences and bodybuilders. The brand identity — the initials A.B.B. standing for “American Body Building” — is historically gym-oriented, with a vintage / old-school bodybuilding ethos reflected in the product names and packaging. ABB’s social channels and brand copy position the company as “creating protein & energy drinks before it was cool,” and the brand profile indicates an origin as a niche performance brand that expanded into retail and RTD beverage formats to serve gym customers and convenience retail. Public social signals (brand Instagram) indicate an established presence and an origin roughly in the mid-1980s era as part of their marketing heritage; product packaging and listings reinforce a long-standing relationship to the gym channel.
Note: ABB is distinct from the multinational engineering company “ABB Ltd.” — this profile focuses specifically on ABB Performance / American Body Building, the U.S. sports-nutrition and RTD brand. The two are unrelated businesses that share an initialism.
Ownership, legal & manufacturing notes (publicly observable)
Public business directories and product labels identify “American Body Building Products LLC” / “ABB Performance LLC” as the legal business name used on product labels and listings. The Downers Grove address is used as the company’s listed location on multiple directories and on product labeling. Product label scans (label databases / regulatory label resources) list the manufacturer / distributor name and address on product labels, which is typical for ready-to-drink beverages and dietary supplement product labeling in the United States. These public entries are what retailers, resellers and consumers rely on for contact and ingredient-label questions.
Because ABB distributes food/beverage and supplement products, compliance with U.S. food labeling standards applies — the company lists standard cautionary and regulatory statements on product pages and packaging (for example the typical FDA disclaimer that dietary supplement statements are not evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent disease). Where manufacturing is not explicitly listed on retail pages, many brands in this space use co-packers / contract manufacturers to produce RTD beverages and powders — publicly available listings do not always show the specific co-packer used, so for confirmed manufacturing partners you would typically request that information directly from their corporate or trade contacts.
Product portfolio (categories & flagship SKUs)
ABB Performance’s product mix is focused on ready-to-drink performance beverages, protein shakes, energy shots, diet teas, and supplemental bars or powders. Based on product listings and brand store pages, these are the key product categories and notable SKUs:
Ready-to-Drink Protein & Recovery
- Pure Pro 50 — a high-protein post-workout ready-to-drink (RTD) formula marketed with heavy protein content (product descriptions indicate up to 50g in higher formulations/variants and other Pure Pro lines with ~20–30g per serving in certain SKUs). It’s positioned as a serious post-workout recovery shake with milk/whey protein.
Energy & Pre-Workout Beverages
- Speed Stack (Speed Stack Pumped / Speed Stack RTD) — stimulant energy performance RTD beverage designed for pre-workout energy, focus and pump. Packaging positions it as a sugar-free or low-calorie energy formula with stimulants and “thermogenic” effects depending on the SKU.
Energy Shots & Concentrates
- Speed Shot / Speed Shot Intensity — concentrated energy shots (8.5oz RTD “intensity” shots are listed) marketed as high-intensity, fast-acting caffeine shakes or “shots” for an energy boost during training.
Diet / Thermogenic Beverages
- Turbo Tea / Diet Turbo Tea — tea-based diet beverages positioned for thermogenic or weight-management support; sold in multi-packs as RTD lemon or other flavors.
Carnitine, Recovery & Specialty Drinks
- Maxx Carnitine, Maxx Recovery and similarly named SKUs — products that emphasize fat-metabolism ingredients, recovery blends, or electrolyte/recovery formulations.
Bars & Snack Formats
- Steel Bar and other ABB branded bars — snack / protein bar SKUs marketed alongside RTD beverages as gym-friendly on-the-go nutrition.
Supplement Powders & Multi-format SKUs
- ABB offers powdered and bottled versions of some products — for example powdered proteins, RTD bottles, and multi-pack cans for convenience channels. Product variant listings on Amazon and other storefronts show a mix of tubs (powder), bottles (RTD), and multi-packs.
Retail & distribution channels: ABB products are sold through online marketplaces (Amazon and retailer storefronts), some specialty supplement shops, and via gym / convenience channels. Product listings on Amazon show multiple ABB SKUs and packaging types; brand marketing also highlights gym placement as a core channel.
Ingredients, formulation & labeling
ABB’s product labels and pages follow standard supplement / beverage disclosure practices: ingredient lists, nutrition facts, allergen statements and the standard FDA disclaimer for dietary supplement statements. Specific formulations vary widely by SKU (e.g., Pure Pro 50 lists specific protein amounts, Speed Stack lists caffeine/energy compound blends, Turbo Tea lists tea extracts and thermogenic ingredients). Always consult actual product labels for precise ingredient amounts and consult a healthcare provider for personal dietary concerns.
The presence of high-caffeine energy RTDs and thermogenic diet teas means consumers should read serving sizes and stimulant content carefully; many ABB energy SKUs are formulated to provide pre-workout stimulation and therefore include caffeine and other common stimulant compounds. Product label records in regulatory label databases include manufacturer contact phone numbers and addresses used for consumer questions — an important resource for ingredient or allergen inquiries.
Branding, positioning & target market
ABB’s brand identity is unapologetically gym-centric and performance oriented. Messaging emphasizes long-standing authenticity in bodybuilding culture (“A.B.B. stands for American Body Building. Always has.”), practical results, convenience and on-the-go nutrition for athletes, gym lifters, and consumers who value high-protein, focused performance beverages. Their packaging, SKU names and channel placement (gyms, convenience retail and Amazon) indicate the brand is targeted toward serious lifters, athletes and the convenience-seeking supplement shopper.
Marketing tones combine retro-gym authenticity with modern RTD formats — leveraging nostalgia and straightforward performance claims rather than lifestyle or wellness positioning alone. That combination helps ABB stand out in channels where gym patrons and non-specialist shoppers intersect (gym vending, convenience stores, and ecommerce).
User experience & market reputation
Public review aggregations and marketplace product reviews indicate a mixed but generally positive reputation among consumers who like ABB products for taste, protein content, and gym orientation. Some SKUs receive higher customer ratings (for taste and perceived effectiveness) while others draw mixed reviews on potency or flavor, which is common in the supplements and RTD beverage space. Review aggregators show ABB products across a range of review scores and provide useful consumer feedback on packaging, taste and product experience. As always with supplements, individual responses vary and customer reviews reflect personal taste and tolerance to stimulants and product textures.
Quality control, compliance and safety posture
Because ABB sells consumable products, the company adheres to required labeling and packaging laws for foods and dietary supplements in the United States; product labels contain nutrition facts and manufacturer/distributor address and contact info. Publicly available product label scans are commonly used for consumer support and regulatory traceability. For large retail or private-label supply agreements, brands in this space typically engage certified co-packers who operate under food-safety systems (e.g., cGMP for dietary supplements, HACCP or food safety programs for beverages). If precise facility accreditation or third-party testing is required (for a retailer, distributor, or certification), that is normally obtained and shared upon direct inquiry with the brand’s trade or regulatory contacts — the public product pages and labels are the baseline consumer disclosure.
Packaging and SKU variety
ABB’s SKUs appear in a range of consumer-friendly packaging: tubs/tins (powders), single-serve RTD bottles (22oz, 18oz, 8.5oz shots), multi-pack cartons and bar wrappers. Packaging is designed for gym shelving and convenience racks — bold graphics, flavor labels and visible protein / nutrition callouts on front panels. Multiple flavors are commonly offered (e.g., grape, fruit punch, chocolate) to capture varied taste preferences. The brand’s RTD strength is its grab-and-go convenience for consumers who want immediate post-workout protein or pre-workout stimulation.
Marketing & partnerships
ABB’s public social media and brand copy emphasize gym roots and claims of being present “at the best gyms across the country.” Their marketing mix relies on direct-to-consumer listings (marketplace stores), gym placement and social media outreach to niche bodybuilding communities. ABB has product storefronts on Amazon (official brand store pages) which helps reach broad ecommerce audiences in addition to in-gym consumers. ABB’s marketing style appeals to a no-nonsense, performance-first demographic that prioritizes measurable results (protein grams, stimulant kick, recovery metrics).
Distribution & where to buy
- Online marketplaces: Amazon brand/storefront listings show multiple ABB SKUs and are a primary purchase channel for consumers.
- Gym & convenience retail: Brand messaging highlights presence in gyms and convenience outlets; ABB historically emphasizes gym distribution as a key channel.
- Direct site: Their brand URL (americanbodybuilding.com) is a central brand portal for product information and “where to buy” guidance.
Consumer FAQs (common questions & practical answers)
Below are frequently asked consumer questions and concise answers based on public product pages and standard industry practices:
Q: Where is ABB located?
A: Public label & business listings show the company at 3500 Lacey Road, Suite 1200, Downers Grove, IL 60515. Phone numbers shown in product label databases include +1 (630) 256-7800 and 1-866-353-9222.
Q: What is Pure Pro 50?
A: Pure Pro 50 is an ABB high-protein RTD/post-workout product marketed as a heavy-protein recovery shake; product pages list high grams of protein per serving (specific grams vary by SKU and packaging). Always check the specific label for nutrition facts.
Q: Are ABB energy drinks high in caffeine?
A: Many ABB energy RTDs and shots are formulated to be pre-workout stimulants and therefore contain caffeine. Check the product label for exact mg per serving to determine suitability for your caffeine tolerance.
Q: Where can I buy ABB products?
A: Amazon and other major ecommerce platforms carry ABB brand products; their brand website also lists “where to buy” guidance. Retail placement often includes gyms and convenience outlets.
Strengths, challenges & strategic opportunities
Strengths
- Clear niche identity: gym-first brand with decades of product heritage that appeals to bodybuilders and serious lifters.
- Product variety across RTD, bars and powders enabling cross-sell and multi-occasion use (pre-workout, intra workout, post-workout, diet beverages).
- Presence on high-traffic ecommerce platforms (Amazon) increases discoverability and reach.
Challenges
- Competitive RTD and supplements market with many national brands and private labels — differentiation relies on authentic gym roots and product efficacy.
- Regulatory and labeling scrutiny is standard for consumables; transparency and third-party testing can bolster consumer confidence.
Opportunities
- Expand availability in specialty fitness retailers and vending placements inside commercial gyms.
- Invest in third-party testing and certifications (e.g., NSF, Informed-Sport where applicable) to win wholesale contracts and athlete endorsements.
- Expand flavor innovation and convenient multipacks for subscription ecommerce models.
Suggested corporate / marketing boilerplate copy (ready to use)
ABB Performance (A.B.B. — American Body Building) is a U.S.-born performance nutrition brand built for people who train hard. For over three decades we’ve focused on delivering convenient, science-minded nutrition — from high-protein recovery shakes to intense pre-workout energy shots — so athletes and gym members can fuel, train and recover with confidence. Our products are available at leading online retailers and select gyms across the country. Visit americanbodybuilding.com for product information and retailer links.
(Use the above as a short “About” blurb for packaging or press kits.)
How to contact ABB Performance (public listings)
- Main mailing / corporate address: 3500 Lacey Rd, Ste 1200, Downers Grove, IL 60515, USA.
- Website: americanbodybuilding.com.
- Marketplace storefronts: ABB has an Amazon brand/storefront with multiple product SKUs.
Transparent sourcing & caveats
- The profile above is assembled from public business listings, product label records and ecommerce pages (brand site, Amazon storefronts, label databases and review aggregators). Where possible I cite the pages that show address, phone, product SKUs and label information. For corporate filings, employees, private ownership structure or audited manufacturing certifications, that information is typically not fully visible on consumer product pages and would require direct corporate disclosure or trade documents (for example SEC filings, business-registry filings or certificates from manufacturing partners). If you need verified corporate documents, supplier certifications, or a confirmed list of contract manufacturers, the next step would be to request that directly from ABB’s corporate contact or to obtain industry sourcing records via business registries.
Key public sources used
ReviewMeta / review aggregation that summarizes consumer review scores across ABB SKUs to gauge market reputation.
ABB / American Body Building official brand site (company product page and “where to buy”).
MapQuest / business listing for ABB Performance LLC / American Body Building Products LLC (address and phone as listed publicly).
Amazon product pages / Amazon brand storefront showing Pure Pro 50 and other ABB SKUs.
Label database (e.g., NIH/DSLD product label entry) showing manufacturer address and label contact number on Speed Stack product label. dsld.od.nih.gov
⚠️ Critical Considerations for Consumption
The potent formulations in products like Speed Stack and Amino Force necessitate careful consumer awareness. Crucially, ABB’s Speed Stack combines 250 mg of caffeine with 25 mg of synephrine from bitter orange extract. Synephrine is a stimulant with effects similar to ephedrine, and its combination with high-dose caffeine may increase the risk of adverse cardiovascular effects like elevated blood pressure and heart rate, especially for sensitive individuals. Furthermore, product labels carry strong warnings, indicating they are not suitable for individuals under 18, pregnant, or nursing. They also advise consulting a healthcare professional before use if you have a medical condition or are taking medication.
If you are considering these products, it is strongly recommended to:
- Start with a minimal dose to assess personal tolerance, as suggested for Amino Force.
- Strictly adhere to labeled serving limits (e.g., no more than one Speed Stack every four hours).
- Be aware of cumulative intake from other sources like coffee, tea, or soda to avoid exceeding safe daily caffeine limits (generally considered 400 mg for healthy adults).
💎 Final Recommendations
For consumers focused on safety:
- Scrutinize labels: Pay close attention to the “Proprietary Blend” breakdown and all warning text.
- Choose lower-stimulant alternatives: For a moderate boost, ABB’s Turbo Tea Zero offers 120 mg of caffeine and lacks the additional synephrine found in Speed Stack.
- Consult a professional: If you have any underlying health concerns, speak with a doctor before using high-stimulant supplements.
I hope these additional paragraphs and detailed analysis are helpful for your article. If you would like me to expand on specific ingredient science or compare ABB’s formulations with other major brands, I can provide further information.